Organizing a cycling event in Philadelphia is no small feat. From finding the right sponsors to navigating the urban nuances, there are many challenges that must be overcome. Fortunately, the Philadelphia International Cycling Championships have been successful in recent years, and have managed to stay afloat despite financial and sponsorship issues. The race has been running for 28 years, and is set to start and end on the Rocky Stairs in front of the Art Museum.
It will take place in any weather condition, and will offer equal prizes for both men's and women's races as part of the Keystone Open initiative. Increasing attendance is a major goal of any major sporting event, and some cities have been willing to form partnerships in order to do so. However, this is not always easy due to the fact that many cities do not host a large number of events on their own. Reviving cycling as a sport is also an important part of the Keystone Open initiative, and this includes giving women a more prominent role in the sport.
Organizing a cycling event in Philadelphia is no simple task, but with the right sponsors and partnerships, it can be done. The city has been fortunate in recent years, and with the right support, it can continue to be a major player in the world of cycling.
